Privacy Policy
Welcome to the Fundamental Finance financial literacy platform operated by VERTEX TECH LTD ("Company," "we," "us,"or "our"), a company registered in Abu Dhabi Global Market (ADGM), with UAE Trade License No. 25393, and its registered office at Sky Tower Abu Dhabi. We operate the FunFi mobile application (“App”) and the Fundamental Finance website (“Website”)—collectively referred to as the “Services”—to enhance financial literacy and empower users in their financial journeys.
VERTEX TECH LTD respects your privacy and is committed to protecting your personal data. Please read this Privacy Policy carefully alongside our Terms of Service to understand our practices regarding your personal data.
By accessing or using our Services, you acknowledge and accept this Privacy Policy. If you disagree with any part of this policy, please refrain from using our Services.
DATA CONTROLLER INFORMATION
Company: VERTEX TECH LTD
Registration Number: 25393
Address: 1810-C5.D012, 18, Sky Tower, Shams Abu Dhabi, Abu Dhabi, Al Reem Island, United Arab Emirates
Email: info@fundamentalfinance.ae
Website: https://fundamentalfinance.ae
SCOPE OF PRIVACY POLICY
This Privacy Policy applies to:
- The FunFi mobile application (iOS and Android)
- The Fundamental Finance website
- Related services and interactions with third-party financial institutions or providers
This policy does not extend to third-party websites or services linked through our Services.
We welcome users of all ages. However, if you are under the age of 18, we recommend discussing the use of financial tools and content with a parent or guardian, especially when interacting with third-party services.
LEGAL BASIS FOR DATA PROCESSING
Our processing of personal data complies with:
- UAE Personal Data Protection Law (PDPL)
- ADGM Data Protection Regulations
- EU General Data Protection Regulation (GDPR)
Legal bases include:
- Consent
- Contractual necessity
- Legitimate interests
- Legal obligations
PERSONAL DATA WE COLLECT
Data Provided by Users:
- Name, email, date of birth, gender
- Financial preferences and goals
- Inputs for financial tools
Data Collected Automatically:
- Device data (IP address, device ID, browser, OS)
- Usage data (module progress, time spent, referral links)
- Cookies and analytics
Data from Third Parties:
- Data from financial institutions (only when users engage)
- Analytics and advertising data
Failure to provide required data may limit access to certain Services.
PURPOSES OF DATA PROCESSING
Service Provision & Enhancement:
- Personalizing financial lessons and recommendations
- Securing user accounts and delivering support
Monetization & Advertising:
- Displaying targeted financial products
- Promoting partnerships with UAE financial institutions
- Selling anonymized, aggregated data insights
Security & Compliance:
- Fraud detection and account protection
- Regulatory and legal compliance
DATA MONETIZATION
We may monetize anonymized and aggregated user data through data partners. No personally identifiable information is sold or shared. This helps us offer the Services free of charge and continuously improve content and features.
Users can opt out at any time by contacting: info@fundamentalfinance.ae
DATA SHARING & DISCLOSURE
We may share user data with:
- Financial and fintech partners (with user consent)
- Service providers (hosting, analytics, support)
- Regulatory authorities where legally required
We do not sell or share any personally identifiable data.
DATA RETENTION POLICY
We retain data only as needed to:
- Provide and improve the Services
- Meet legal obligations
- Enhance security and resolve disputes
Data no longer required is securely deleted.
DATA SECURITY MEASURES
We implement:
- Data encryption and secure transmission
- Two-factor authentication (2FA)
- Regular security audits
USER RIGHTS
You have the right to:
- Access or download your personal data
- Request corrections or deletions
- Withdraw consent for specific uses
- Opt out of data monetization
Users can exercise these rights at any time by contacting: info@fundamentalfinance.ae
COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies for essential features, analytics, and targeted advertising. Users can manage preferences through browser settings.
INTERNATIONAL DATA TRANSFERS
Data transfers are handled in compliance with:
- ADGM regulations
- GDPR Standard Contractual Clauses (SCCs)
- UAE PDPL
Appropriate safeguards are applied to protect your data.
THIRD-PARTY LINKS
Our Services may link to external websites. We are not responsible for their content or privacy practices.
POLICY UPDATES
We may update this policy occasionally. Any important changes will be shared via:
- App notifications
- Website updates
- Email communications (where appropriate)
Last Updated: 14 July 2025